Stand Up To Cancer VR
Role / Services
Creative Director / 3D/VFX Artist
Credits
Agency: Vismedia
Location
London
The Challenge
Cancer Research UK wanted to create a suite of VR films for the Stand Up To Cancer annual telethon.
Stand Up To Cancer (SU2C) is one of the UK’s leading charitable organisations raising awareness and aid for cancer research.
Three VR Films
I've directed and led a team of creatives to produce and deliver three VR Films that focussed on raising awareness for Cancer Research UK activities.
The experiences were successfully deployed on YouTube and social media channels to educate audiences on the work Stand Up To Cancer does and drive donations heading towards the telethon.
The History Of Cancer
The first film was the History of Cancer, narrated by national treasure Stephen Fry. This is a full 360º experience with CGI-rendered graphics, flying the viewer through space and time to understand the history of the disease.
Journey To The Frontline
The next film was a scale-model full CGI journey through the human body called Journey to the Frontline narrated by Olivia Coleman.
The Celebrity Hotel
Third film – The Celebrity Hotel – lets viewers move through a story with a star-studded line-up. It served as part of the awareness campaign for the Stand Up To Cancer telethon in the autumn.