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Role / Services

Creative Director / 3D Artist


Agency: Vismedia

Location & Year

London 2021

The Challenge

Coats is the world’s leading industrial thread manufacturer. From performance footwear to medical-grade suturing, they supply the innovative thread that lives inside thousands of products.

They wanted to depict their products within a vehicle and highlight key information about each of them. The experience needed to work on their website and for live demonstrations at events for government officials and automotive industry representatives.

The Solution

I've led the team of 3D artists and developers to create an interactive 3D website experience that showcased Coats automotive products within a computer-generated vehicle. By peeling back sections of the car, customers and investors were able to reveal information about the advantages of using the products to improve vehicle performance and characteristics.

An augmented reality (AR) version of the 3D model was created for sales teams and event demonstrations, further enhancing the immersive experience. When customers hover iPads in front of the model car, it triggers a highly-realistic 3D model to appear on the device, as if it were in the same room.

My team also created a compelling 3D animation which was used as part of their integrated campaign across social media channels, trade-shows and client's website.

The Result

Using cutting-edge 3D models to deliver their sales and marketing messages, Coats are reinforcing their position as the innovative market leader.
Their online 3D model and augmented reality experiences have helped drive numerous high-value conversations with customers and industry partners.

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