QuidelOrtho Virtual Laboratory
Interactive 3D Web Experience & Virtual Reality for Laboratory Automation.
CLIENT
QUIDEL ORTHO
AGENCIES
EMPEROR
VIITAL
ROLE
CREATIVE & TECHNICAL LEAD
I led the concept and execution of QuidelOrtho's Virtual Lab — a fully interactive experience that lets users explore laboratory automation in a way that's immersive, clear, and scalable across web, AR, and VR.
This was one of those rare projects where I could bring photorealistic CGI, 3D web technology, Augmented Reality (AR), and Virtual Reality (VR) to create a next-generation digital showcase for QuidelOrtho’s clients.
THE CHALLENGE
QuidelOrtho needed an interactive, visually immersive, and technically advanced solution to demonstrate their laboratory automation technology.
With competitors already in the market, the challenge was to build an experience that would stand out both technologically and experientially, offering a more engaging and effective way for clients to explore their solutions.
THE SOLUTION
Working alongside our development and creative teams, I played a key role in conceptualizing and executing a Virtual Laboratory that allowed users to experience QuidelOrtho’s automation solutions interactively.
IMMERSIVE 3D WEB EXPERIENCE
Users could freely navigate a virtual laboratory, interact with individual instruments, and understand how automation enhances efficiency in real-world scenarios.
AUGMENTED REALITY (AR) INTEGRATION
On mobile devices, clients could place QuidelOrtho’s instruments in their own space, enabling them to assess real-world scale and fit for their laboratories.
PHOTOREALISTIC CGI RENDERS
We developed high-fidelity CGI environments to bring various laboratory setups to life, ensuring a realistic and technically precise showcase.
VIRTUAL REALITY (VR) EXPERIENCE
For medical industry events, we introduced a VR version of the laboratory, providing a fully immersive walkthrough of QuidelOrtho’s solutions, allowing deeper engagement with clients.
THE IMPACT
The QuidelOrtho Virtual Laboratory became a key sales and marketing tool, transforming how QuidelOrtho demonstrated its automation technology to clients. The experience was successfully showcased at major medical events worldwide, including a high-profile event in Rome, where I worked closely with our development team to install and present the VR experience to industry professionals and stakeholders.
By integrating advanced web technologies, AR, and VR, we provided an unparalleled interactive experience that enabled QuidelOrtho’s clients to explore, understand, and assess their automation solutions with ease—making complex medical technology more accessible and engaging.
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