Barclays - Back To The Future VR Film -
Finding the best medium to be able to convey rich Barclays history in most engaging way.
CREATIVE DIRECTOR
3D & VFX DESIGNER
Tasked with bringing Barclays' rich heritage to life in a captivating way, I led the creative direction and oversaw the 3D/VFX team to create "Back to the Barclays Future," an immersive Virtual Reality film experience.
By merging CGI with compelling live-action footage, we crafted a breathtaking journey through Barclays' iconic past. This interactive VR film invited employees to travel through time, experiencing firsthand the pivotal moments and innovations that have shaped the company's legacy.
The core of the experience revolves around a spinning ring structure, creating a dynamic sense of movement—almost like travelling through a canyon of time. To bring this vision to life, I modelled all 3D assets in Maxon Cinema 4D, ensuring every detail aligned with the futuristic theme while maintaining high visual fidelity.
