Terranest – Bringing Furniture Design to Life Through Interactive 3D Web
Client:
PeachWeb
Role:
Creative Director
3D Designer
Formats:
Interactive 3D Website
How do you reimagine the way furniture is experienced online, making design, materials, and mood feel tangible through a screen?
Terranest was developed as part of PeachWeb’s ongoing series of immersive websites that aimed to showcase how digital product storytelling can evolve beyond static ecommerce experiences. The objective was to demonstrate how lifestyle and interior brands could present their collections in a way that felt tactile, curated, and expressive within the browser.
This particular project needed to highlight the character of mid-century furniture while also reflecting how a full brand identity could be communicated through spatial layout, animation, and interaction. It also needed to perform reliably and run entirely within PeachWeb’s no-code platform.
I directed the creative strategy, design, and execution of the 3D experience from initial concept to final delivery.
This included visual direction, interaction design, 3D layout, animation, and content flow. I also worked closely with the PeachWeb team to ensure responsive performance and reusability across future templates and brand demos.
The experience was designed to evoke the feel of a digital showroom. Users were guided through a clean, three-dimensional environment where each furniture piece could be experienced in context. Carefully placed lighting, scroll-based movement, and smooth transitions worked together to draw attention to material details and form.
The site used a scroll-driven structure that allowed for a balanced rhythm between storytelling and product presentation. This created space to explore not only the items themselves, but the aesthetic and emotional tone of the brand. Every visual and interaction choice was made to support the sense of quiet elegance often associated with mid-century design.
The project was developed entirely within PeachWeb, using real-time 3D and no-code controls. This made it a tangible example of what designers could achieve without developer support or technical expertise.
Demonstrating the broader potential of 3D web design while driving platform growth and brand engagement.
Terranest quickly became one of PeachWeb’s most effective showcase sites. It played a key role in helping attract over 4,000 designers, agencies, and creative teams to the platform globally. The experience successfully demonstrated that 3D websites are not limited to gaming or tech companies but are also highly relevant to lifestyle, architecture, and interiors.
Since launch, Terranest has served as a reference for client templates, platform demos, and internal experimentation, helping guide the evolution of the PeachWeb visual system and its use cases.
Why it matters.
Terranest demonstrates how modern web experiences can move beyond flat, functional design and become emotionally engaging and visually immersive.
It shows that product storytelling can live inside dynamic, interactive environments, where brand, atmosphere, and functionality are experienced simultaneously.
